Video duration: 491 seconds
Global video hits: 25365
http://analytics.goo gle.com
A brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you'd like to pick up a few tips on how to use some of the different features, this video is a good place to start.
Video duration: 547 seconds
Global video hits: 33789
If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You'll learn how to interpret what you see in these key reports and what actions you should take as a result.
Video duration: 1526 seconds
Global video hits: 16040
Tom Leung describes how to implement a variety of testing scenarios using Website Optimizer.
http://www.google .com/analytics/conve rsionuniversity.html
Video duration: 471 seconds
Global video hits: 11301
Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action.
http://www.google .com/analytics/conve rsionuniversity.html
Video duration: 420 seconds
Global video hits: 16282
If you have a non-ecommerce site, you may be missing important insights by focusing exclusively on averages. Avinash illustrates specific metrics you can use to go beyond averages to get a true picture of what is happening on your site.
http://www.google .com/analytics/conve rsionuniversity.html
