|
Building Your Mailing List with Downloads
A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.
You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let's take a look at a very good example -- apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!
In reality, you do not need to offer such a "heavyweight" download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.
However, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects!
Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.
More Resources
 |
Web Design Behind the Scenes - TemplateMonster
Posted by: AlexanderFlow
Video duration: 147 seconds
Global video hits: 11812
http://www.templatem onster.com/presentat ions/premium-templat es.php
A video that captures a miracle - the whole process of how the best design products are done, everything A-Z!
Related: 3d, animation, computer, design, electronics, flash, hi-tech, internet, robot, technology, template, templatemonster, web
|
|
 |
Web Design using a Content Management System (part 1 of 6)
Posted by: nationalwebdesign
Video duration: 195 seconds
Global video hits: 31862
Making a web site using a Content Management System. A step-by-step web design tutorial using the worlds favorite database driven web design system, Joomla! [Original Video created by National Web Design]
Related: content, database, design, joomla, mambo, management, sites, system, web, website
|
|
 |
Web Design using a Content Management System (part 3 of 6)
Posted by: nationalwebdesign
Video duration: 401 seconds
Global video hits: 6187
Putting Articles on the Front Page and Uploading Pictures to embed in your articles: Making a web site using a Content Management System. A step-by-step web design tutorial using the worlds favorite database driven web design system, Joomla!
Related: content, database, design, joomla, mambo, management, sites, system, web, website
|
|
 |
Web Design using a Content Management System (part 2 of 6)
Posted by: nationalwebdesign
Video duration: 492 seconds
Global video hits: 13330
Making a web site using a Content Management System. A step-by-step web design tutorial using the worlds favorite database driven web design system, Joomla! Part 2 : "Creating Sections, Categories, and Content"
Related: content, database, design, joomla, mambo, management, sites, system, web, website
|
|
 |
Web Design using a Content Management System (part 4 of 6)
Posted by: nationalwebdesign
Video duration: 464 seconds
Global video hits: 5261
Editing a menu bar to create links to your articles: Making a web site using a Content Management System. A step-by-step web design tutorial using the worlds favorite database driven web design system, Joomla!
Related: content, database, design, joomla, mambo, management, sites, system, web, website
|
|
 |
Website Design and Legibility
Posted by: lockergnome
Video duration: 448 seconds
Global video hits: 17372
http://live.pirillo. com/ - How many times have you visited a website only to be frustrated by the small font size or horrible color selection? Here are some tips for creating a legible website.
Related: callforhelp, chris, chrispirillo, computer, font, geek, help, how, howto, info, information, legibilityvideo, pc, pirillo, size, software, tutorial, website
|
|
 |
ECommerce Home Shopping - 6 Business Web Design SEO Tips
Posted by: mixer28
Video duration: 400 seconds
Global video hits: 16166
http://www.gsinc.co. uk/tips 6 mistakes ECommerce businesses make and how to fix them. SEO Internet Marketing tutorial by Gareth Davies GSINC Ltd. For more ECommerce tips and videos visit http://www.gsinc.co. uk/tips
Related: advice, business, design, designer, e-commerce, ecommerce, gareth, gsinc, home, internet, marketing, seo, shopping, tips, tutorial, web
|
|
|
|
