|
Why There Are Free Podcasts
Podcasting, unlike other media forms, almost never hascharges for services, and the vast majority of feedproducers distribute free podcasts. This puts at oddswith, say, online radio stations, news sites that offermedia to subscribers, or the online music industrygeneral. Even though podcasting has very directcorrelations with industries like news and music thathave strong business models, podcasting differs.Podcasting does not really have a business model, andhardly anyone is podcasting in order to profit from it.There are some businesses and news sites that podcast,but they do it as a way to supplement their companiesand to gain technological geek credibility, not to makemoney. This is an odd thing, but explainable in light ofwhat podcasting is.
The free podcast problem is not difficult, andpodcasting differs in several key ways from other mediaareas. First, podcasting involves the physical transfer ofa file from the host to the users computer. An onlineradio station does not do this; all that they provide totheir listeners is a streaming sound file that cannot besaved without difficulty and work. If someone didmanage to do so, the station would have strong groundsfor suing them since they were never given the rights tokeep and store the files. By podcasting the complete fileto the users computer, express permission is granted theuser to copy and use as they wish. Second, the podcastsare, for the most part, made by individuals who havelow costs involved in creating and distributing the files,as opposed to a news broadcast or song by a musiccompany. These individuals have little reason to chargefor their work since there is little cost to them to do so.Because the files are distributed in a way allows theircopying and does not control the media, and sincepodcasting is a very low cost media outlet, feedproducers have little reason or ability to charge for theirwork.
More Resources
Podcasting News Bucks' Dube Featured on "Puska on Pucks"
LAREDO, TX- The Laredo Bucks of the Central Hockey League announced that original Buck Serge Dube has been featured on the new edition of "Puska on Pucks", the original internet hockey show.
Podcaster Leo Laporte, the everywhere man
Leo Laporte arrived Thursday at Bob Hope Airport in Burbank. On Friday morning he arrived at the office of KF I AM 640, the radio station that airs his syndicated "The Tech Guy" program. At 3:42 p.m., he was back at the airport, ready to fly home to Petaluma, Calif. I don't stalk Laporte. Not in the traditional sense, anyway. Every time the tech-savvy broadcaster checks into a nearby place using ...
iTunes 10 Brings a Built- In Music Social Network [Apple]
# apple Apple's iTunes 10 has ditched the old logo and added some new features. But most of all, they've created a social network for music called Ping . It's not the cloud we were hoping for, but it's still enticing. More »
Apple announces iTunes 10 with Ping social network
Not a huge surprise here, but Apple's just announced iTunes 10 alongside all those new iPods , complete with a brand new logo that finally ditches the CD. What is something of a surprise, however, is the standout feature of iTunes 10: Ping. That's Apple's take on a music-centered social network (think Last.fm), which will let you follow people (including artists), establish a "circle of friends ...
|
|
|
